Resume

GTM Engineer · Outbound & Prospecting

I build the systems that
remove the constraints
blocking growth.

Hello, I'm Aslam. I work backwards from the commercial goal, find what's actually stopping it, and build the data, research, automation and AI systems needed to get there.

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Portrait of Aslam C K
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Operating principle

Start with the commercial goal. Identify the constraint preventing it. Design the system that removes that constraint — within the real limits of budget, quality and time. The technology is secondary.

Strategy→Motion Design→GTM Engineering→Execution

Projects & Builds

Systems built around real constraints

Each of these started with a commercial problem, not a tool. The stack was chosen after the constraint was clear.

Flagship

Agentic outbound system

Partner Intelligence Engine

An 8-agent research and qualification system for finding branded packaged-food importers across 32 European and UK markets — a fragmented ICP that standard B2B databases couldn't cover. Built a custom data layer from registries, trade data and competitor-network reverse engineering, with agents for signals, discovery, qualification, company and contact research, prospectus generation and outreach drafting. Human-in-the-loop by design.

  • Claude Code
  • Clay
  • Apollo
  • Bright Data
  • Supabase
  • MCP
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Assessment

TAM architecture & enrichment economics

Multi-Source TAM Pipeline

Mapped a US local-services TAM across Openmart, Apollo and Clay, compared coverage per source, and designed an enrichment order that used the cheapest provider first and filled gaps with secondary routes. Clay served as the orchestration and deduplication layer. Modelled credit spend and phone-availability assumptions instead of just counting companies.

  • Clay
  • Apollo
  • Openmart
  • Segmentation
  • Waterfalls
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Trust layer

AI-native content infrastructure

Minzelis Creative System

Outbound only lands if the brand looks real when a prospect checks. Built a repeatable content engine for a food brand: product database, visual worlds, motion styles, image and video prompt generation, social copy, and strict brand rules for consistency. A second layer added market intelligence, campaign archetypes and mascot integration.

  • Prompt systems
  • Gemini
  • AI image / video
  • Brand rules
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Personal

Reusable content production system

Aslam-CPS

A structured content-production system for my own LinkedIn: ICP, voice, themes and visual style as inputs; content structure, captions, image and video prompts as outputs. Built as a reusable architecture so the same system can be adapted for others. Proof of work, not a pivot into content marketing.

  • Claude Code
  • GitHub
  • Structured workflows
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About

About Aslam

I started with one job: find customers and book meetings for the CEO of a food-tech business. No sales background — just business books, a real problem and pressure to solve it.

The more I worked on it, the clearer it got that the real problems were upstream: the data, the segmentation, the signals, the research, and the systems connecting them. Manual prospecting turned into B2B databases, databases turned out to lack coverage for a fragmented ICP, and that gap led to a custom intelligence layer, agentic workflows and eventually GTM strategy and motion design for other companies.

I don't come from a software background. I define the objective, architecture, constraints and behaviour, then implement with Claude Code and iterate on real output. Tools are chosen by the constraint, not the other way around.

Now I'm looking to join a GTM agency or modern B2B team — somewhere with real campaigns, experienced GTM engineers and strategists, and feedback loops that turn systems into results.

Current focus

Professional GTM Engineering roles — outbound & prospecting

Recent win

Completed Outbound Orchestration Foundation, Cohort 1

Strongest layers

Strategy · Motion design · Systems engineering

8Agents in the outbound system
32Countries mapped
81Companies found via competitor networks
159Decision-makers researched

Stack & capabilities

Download Resume

How I work

Tool selection is driven by the constraint

Data problem

Alternate sources, registries, trade data, competitor networks

Research problem

Web scraping and agents where reasoning is required

Workflow problem

Clay for orchestration, dedup and enrichment

State problem

Supabase as a persistent source of truth

Trust problem

Content infrastructure so outreach lands somewhere credible

Judgment problem

Keep a human in the loop where relationships are at stake